五、市场篇 实战练习10 It s Take Two for Digital Hollywood Five million people watch Happy Tree Friends every week about the same number that tune in to Dr. Phit. Its mailing list boasts 800.000 subscribers. circulation that would thrill any magazine or newspaper publisher. Happy Tree Friends t- shirts, dolls, and pins sell at trendy teen retailer Hot Topic DVD compilations sell at Blockbuster and amazon. com; and episo des air on MTV International. But Happy Tree Friends isn t produced by a conventional network, studio, or publisher. L 141 It s a crude, funny, animated Internet series, and its creators are betting it could be the next South Park'. "This is a real business, built without broadcast time, says John Evershed chief executive of Mondo Media, which produces it."Ou licensing agent gets more inquiries about Happy Tree Friends than any other property, and he handles the Beatles and The idea that there is a market for internet movies and series was laughable five years ago, when the post-crash junk heap was littered with entertainment websites like Spielberg s Pop. com and Digital Entertainment Network. But Evershed survived. and now he and a handful of others want to show they were right- if too early The rebound in online advertising helps. Amex, Coca- Cola, Hewlett-Packard, Warner Bros,, and others buy ads on AtomFilms com and iFilm com. which show short films both